Accessing Alexa on the Go, outside the home, is poised to be one of the largest growth areas for Voice Assistants.
In-car voice app usage is already high due to the need for hands-free interaction while driving. Nearly twice as many U.S. adults have used voice in the car (114 million) vs. through a smart speaker (57.8 million). The car also claims far more monthly active voice users at 77 million compared to 45.7 million. (source below). Despite these amazing numbers, the car is often overlooked when it comes to voice.
Drivers today are already using voice to make a phone call, for directions and navigation, to send a text, to start playing music, or even find a restaurant.