Beauty & Fashion
Voice adds a new dimension to how consumers can discover and purchase health & beauty products. The technology has the ability to support brands and retailers by providing a more personal experience for customers; which will lead to increases in brand awareness, conversion, repeat purchase and loyalty. Clothing companies like ASOS, Nike and Uniqlo are already using voice technology to allow consumers to search for items, make recommendations and offer a personal styling service. In the world of beauty, voice apps are being used to offer tips, advice and information on the latest beauty trends.
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Make-up tips
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Fashion ideas & accessorising
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Hair styling, remedies & ideas
Our Work
Unilever
The beauty editors at Unilever love trying out hundreds of styles and products to give you the best hair tips and inspiration.
Platform
Live
2018
USA
Market
Project
All Things Hair
Alexa & Google
Coty
Create personalised makeup, hair, and nail looks for any event and check out today’s hottest beauty trends. Just say, “Alexa, let’s get ready” to launch your new personal beauty assistant. Like to plan ahead? Sync your Facebook account to have Alexa pull in your personal calendar and get customised looks for any events you’re attending over the coming two weeks.
Platform
Live
2017
USA
Market
Project
Let's Get Ready
Alexa
Clairol
Clairol Color Expert provides consumers a hands-free voice activated guide to the entire at-home hair color process – from finding the right shade at the shelf to applying color, re-application and aftercare at home. This step-by-step service is perfect for first-time and repeat colorists and is easily accessible – just say “Hey Google, talk to Clairol.”
Platform
Live
2018
USA
Market
Project
Clairol Color Expert
Maybelline
Need help perfecting that tricky makeup technique or discovering the most flattering makeup look? Maybelline’s voice-activated makeup tips and looks recommend personalized looks based on your makeup style preferences; from bold to glam to edgy to natural, the occasion for which you are getting ready, and the season!
Once you’ve found your perfect look, click in for the step-by-step tutorial complete with shoppable product recommendations.
Platform
Live
2019
USA
Market
Project
Maybelline