Defining the Role of Voice for Unilever Haircare

Strategic consultancy to establish opportunities to win in voice for Unilever.

The Challenge

Like many brands, Unilever has been experimenting with Conversational AI in the form of chatbots for some years now. Working with their partners (including Voxly Digital) they have a global programme of chat-led services for the haircare category. However, the value and business case for voice in this space was less clear. They were looking to understand best practice approaches and establish the strategic role of voice for haircare shoppers. 

The Solution

As a voice partner for Unilever, we worked with the Global Haircare team to define their strategy for voice-technology across their different markets and broad brand portfolio. 

Having extended their All Things Hair service to Amazon Alexa and Google Assistant as a test and learn, we took a step back to look more broadly at the voice market and the opportunities that existed for Unilever.  

The project pulled together:

  • User surveys and research
  • Competitor reviews
  • Platform and beta explorations
  • Marketing and wider Unilever ecosystem considerations
  • Other partners and stakeholder collaboration
  • Prototype development

The strategic work resulted in a 4 x stage strategy to maximise visibility and accessibility, whilst driving differentiation across their haircare brand portfolio.

The Challenge

Like many brands, Unilever has been experimenting with Conversational AI in the form of chatbots for some years now. Working with their partners (including Voxly Digital) they have a global programme of chat-led services for the haircare category. However, the value and business case for voice in this space was less clear. They were looking to understand best practice approaches and establish the strategic role of voice for haircare shoppers. 

The Solution

As a voice partner for Unilever, we worked with the Global Haircare team to define their strategy for voice-technology across their different markets and broad brand portfolio. 

Having extended their All Things Hair service to Amazon Alexa and Google Assistant as a test and learn, we took a step back to look more broadly at the voice market and the opportunities that existed for Unilever.  

The project pulled together:

  • User surveys and research
  • Competitor reviews
  • Platform and beta explorations
  • Marketing and wider Unilever ecosystem considerations
  • Other partners and stakeholder collaboration
  • Prototype development

The strategic work resulted in a 4 x stage strategy to maximise visibility and accessibility, whilst driving differentiation across their haircare brand portfolio.

Who is Voxly Digital?

We connect Brands & Consumers through Conversational AI & Synthetic media.

The world is changing fast. Over the last 12-24 months NFTs, the Metaverse, Discord, (and even Blockchain) continue to make headlines and generate actual consumer interest. What’s our role in all this?

Well … we believe Conversational AI is the most human tech ever invented, and that it will play a pivotal role in relationships between people and the digital world. Our mission is to combine Conversational AI with the latest Digital & Synthetic Media to bring never before seen Conversational Experiences to life.

We are a high-end tech agency that build experiences and apps across advanced conversational interfaces like Digital Avatars, Immersive Metaverse Characters, Voice Assistant’s (Alexa, Google), and good ol Chatbots.

We started out primarily as a Voice Agency, and continue to do lots of work on Alexa and Google Assistant. For example, we run the world’s largest Voice Marketing platform for our retained client Send Me a Sample (check them out people …), plus we have done projects for Joe Wicks (The Body Coach), Acamar Bing, The National Hockey League via Rogers Communications, Spider Man Into the Spider-Verse, the NHS, O2, Penguin Random House, Unilever, Coty, Diageo, Yoplait, Vitality Insurance and loads of other mega brands.

Visit us at voxlydigital.com or linkedin.com/company/voxly-digital/

Have a project in mind? Schedule a 30 minute discovery call and I will at the very least give you some great advice.

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