Refrigerated Goods

The rise of voice shopping has important implications for retailers and consumer goods companies, and those who are able to move quickly will reap first-mover advantage because customers will start to learn that those brands are available and easy to purchase via voice. 

Voice shopping if often seen by customers as a sales channel, rather than a browsing experience – 70% of purchases are made by consumers who know precisely what they want to buy. As a result, food groceries and better “known” items such as electronics and homewares are the most common categories purchased using voice commerce.

 

The survey below from OC&C Strategy Consultants estimates that voice-based shopping will grow to a whopping $40 billion-plus in 2022 (previously it was estimated at $2 billion in 2017 across just the US and the UK). Categories that have seen early success are electonics, entertainment, grocery and homewares.

Consumer Goods

 

Our Work

Unilever

Discover recipes tailored to your needs, get step-by-step instructions and save your recipes for later. Say goodbye to fiddly recipe book page-turning: you’re going hands-free! Get to know your new kitchen friend by saying “Alexa, open Recipedia”. 

Demo Video 

Project 

Recipedia

Platform

Alexa & Google

UK, USA, Canada, Mexico, Brazil

Market

2017

Live

Unilever

Whether you want to get rid of that awful red wine stain on the carpet, unblock the sink, get fake tan off clothes, or clean your oven, just ask Cleanipedia and she’ll advise on how to get it done easily & quickly.

Project 

Cleanipedia

Platform

Alexa

UK

Market

2017

Live

Diageo

Want amazing cocktails… all you have to do is ask! The Bar’s Master Mixologist has hand-picked a range of the world’s best cocktails – from crowd favourites like an Old Fashioned or Cosmopolitan, to tailor-made recipes like the Pimm’s Cup or Southside Fizz.

Project 

The Bar

Platform

Alexa

UK

Market

2017

Live

Mars M&Ms

Tackle Streaming Indecision! Red Recommends was an Alexa and Facebook chatbot service that helped viewers navigate options across various streaming services, marking the first voice activation marketing campaign for Mars Wrigley Confectionery UK. The Alexa skill was only live for a promotion period in 2018, but you can still visit the Facebook Chatbot. 

Project 

Red Recommends (work awarded via AMV BBDO)

Platform

Alexa & Facebook

UK

Market

2018

Live

O2

Get your family together and play the O2 NSPCC Parents vs Kids quiz. It’s a fun, educational way to find out who knows more about the world of online, and help parents talk to their kids about staying safe on the internet.

With guest presenters Richard Osman and Lauren Layfield asking the questions, all you need to play along is at least one parent, at least one child, and Amazon Alexa. 

Project 

Parents vs Kids (via VCCP)

Platform

Alexa

UK

Market

2018

Live

Yoplait

Petits Filous and Amazon have been helping kids everywhere turn cardboard boxes into truly incredible things. But the fun doesn’t have to stop there.

Let your kids’ imagination run wild with Petits Filous adventures, six immersive worlds full of stories, mini challenges and music that brings our extraordinary cardboard creations to life. Each item has its own unique story for your child to interact with, providing inspiration to help them play free for hours on end. 

Project 

Petits Filous

Platform

Alexa

UK

Market

2018

Live

P & G Victoria

Listen to fantastic tips on Fashion & Beauty, Health & Wellbeing, and Home & Garden – or how about motivational quotes? You can also hear product information and customer reviews for your favourite household brands, including Olay, Pantene, Oral-B, Flash and Fairy. Plus, if you like the sound of a product, you can simply add it to your Amazon shopping list – and don’t forget to ask for “offers” so Alexa can deliver the latest samples and money-off coupons straight to your inbox.

Project 

Assistant, Tea Break & Magazine by Victoria

Platform

Alexa

UK

Market

2018

Live

Veet

Get guided walkthroughs to help you get the best out of Veet hair removal products, including creams, waxes, wax strips and beauty stylers.

Project 

Veet Assistant

Platform

Alexa

UK, USA, IE, IN, Canada

Market

2018

Live

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08396885

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GB227467883

EMAIL

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LONDON OFFICE

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