Go from Advert to Opt-in with Conversational Direct Response Advertising

Ravi Lal
Nov 27, 2023
February 5, 2021

Did you know that the average consumer attention span is now just 8 seconds? We live in a see-it-want-it-now culture, where consumers want instant gratification and the slightest bump in a customer journey can cause big drop off.

We’re also getting more conscious about the data we chose to give away. Building an engaged base of customers needs new solutions that cut through the digital clutter and connects with your audience.

That’s why we developed Conversational Direct Response Advertising

Quickly and easily capture and convert customers through conversational channels like Facebook Messenger, Amazon Alexa & Google Assistant. We build conversational experiences to activate brand campaigns. Add a voice or chat call-to-action to your next campaign and drive better engagement opt-ins and redemptions.

How it works:

  1. Brands add a conversational call-to-action in their campaign creative.
  2. Users can chat to the brand via Facebook or Instagram Messenger; or ‘talk’ to the brand via Amazon Alexa or Google Assistant.
  3. The interaction then delivers branded content, and captures user details and marketing-opt-in.

Watch our demo video here (this is not a live project):


Watch our Webinar to learn more:


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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Have a project in mind? Schedule a 30 minute discovery call and I will at the very least give you some great advice.

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