Bing Time Alexa Skill

Bringing the magic of Bing to kids & families on Amazon Alexa

The Challenge

Bing is a well loved and award-winning children’s brand across the world. Acamar Films, who produce the show, wanted to leverage voice-technology as a new way to deliver their content to fans and engage not just 'Bingsters', but the grown ups too.

The Insights

  • Bing’s core audience is pre-schoolers who - despite being increasingly familiar with smart-speakers - lack the same vocal tones and clarity as adult users. We need to create an experience they wanted to interact with, without frustrating or disempowering them. 
  • Alexa usage by families with young children is most prevalent from 3pm - 8pm. We needed to offer an experience which complemented and didn’t disrupt family routines  

The Solution

A voice-driven experience for users who are just finding their own voices. Powered with over 60 minutes of exclusive Bing content, the  ‘Bing Time’ brings together new scriptwriting, high production values and technical innovation to deliver exclusive audio stories, play-along games and a selection of Bing music and songs. 

Designed with Bing’s young audience at its heart, the Skill responds to the rhythm of a child’s day; encouraging movement and active play during the morning and afternoon, while offering calmer bedtime stories and sleepy music in the early evening. 

Other features:

  • Games, songs and stories with easter egg versions hidden for super fans
  • Intuitive and fluid voice design lets young kids hear content with minimal navigation or frustration. They can even ask for their favourites directly to hear them instantly. 
  • Slow and fast paced content allows 'Bingsters' to use the Skill in various situations, times and moods. ‘Bing Time’ automatically switches to a Bedtime Mode post 8pm (local time).
  • Optimised for screen and voice-only devices with animation, video and touch screen navigation.
See the Bing Time skill in action here
"Alexa, open Bing Time"

The Results

  • Specifically selected by Amazon to feature in their UK Kids+ launch in July 2021 and licensed as an exclusive release for their subscribers:
  • Dwell time of 9 minutes (the average attention span of a 3 year old is 6 to 9 minutes!)
  • Bing Time is being launched to the UK public in early 2022 and is a core part of the digital content strategy for Acamar moving forwards

The Challenge

Bing is a well loved and award-winning children’s brand across the world. Acamar Films, who produce the show, wanted to leverage voice-technology as a new way to deliver their content to fans and engage not just 'Bingsters', but the grown ups too.

The Insights

  • Bing’s core audience is pre-schoolers who - despite being increasingly familiar with smart-speakers - lack the same vocal tones and clarity as adult users. We need to create an experience they wanted to interact with, without frustrating or disempowering them. 
  • Alexa usage by families with young children is most prevalent from 3pm - 8pm. We needed to offer an experience which complemented and didn’t disrupt family routines  

The Solution

A voice-driven experience for users who are just finding their own voices. Powered with over 60 minutes of exclusive Bing content, the  ‘Bing Time’ brings together new scriptwriting, high production values and technical innovation to deliver exclusive audio stories, play-along games and a selection of Bing music and songs. 

Designed with Bing’s young audience at its heart, the Skill responds to the rhythm of a child’s day; encouraging movement and active play during the morning and afternoon, while offering calmer bedtime stories and sleepy music in the early evening. 

Other features:

  • Games, songs and stories with easter egg versions hidden for super fans
  • Intuitive and fluid voice design lets young kids hear content with minimal navigation or frustration. They can even ask for their favourites directly to hear them instantly. 
  • Slow and fast paced content allows 'Bingsters' to use the Skill in various situations, times and moods. ‘Bing Time’ automatically switches to a Bedtime Mode post 8pm (local time).
  • Optimised for screen and voice-only devices with animation, video and touch screen navigation.
See the Bing Time skill in action here
"Alexa, open Bing Time"

The Results

  • Specifically selected by Amazon to feature in their UK Kids+ launch in July 2021 and licensed as an exclusive release for their subscribers:
  • Dwell time of 9 minutes (the average attention span of a 3 year old is 6 to 9 minutes!)
  • Bing Time is being launched to the UK public in early 2022 and is a core part of the digital content strategy for Acamar moving forwards

Who are Voxly Digital?

Voxly Digital is Europe's leading voice agency. We connect brands & consumers through Conversational AI. Our mission is to help brands formulate a market-winning strategy and develop the world's best conversational experiences. We're experts in strategy, design and development for voice and chat platforms like WhatsApp, Amazon Alexa, Google Assistant, Webchat, and more.

Our clients include dozens of global brands like Unilever, COTY, Diageo, BMW, BBC Match of the Day Magazine, Joe Wicks, Public Health England, Sony Pictures, Rogers Communications / The National Hockey League, and many others.  

Visit us at voxlydigital.com or linkedin.com/company/voxly-digital/

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