All Industry Sectors

Beauty & Fashion

Voice adds a new dimension to how consumers can discover and purchase health & beauty products. The technology has the ability to support brands and retailers by providing a more personal experience for customers; which will lead to increases in brand awareness, conversion, repeat purchase and loyalty. Clothing companies like ASOS, Nike and Uniqlo are already using voice technology to allow consumers to search for items, make recommendations and offer a personal styling service. In the world of beauty, voice apps are being used to offer tips, advice and information on the latest beauty trends.

  • Make-up tips
  • Fashion ideas & accessorising
  • Hair styling, remedies & ideas

Unilever

Like many brands, Unilever has been experimenting with Conversational AI and voice apps for years. Working with partners like Voxly Digital, they have a global portfolio of voice-services for the haircare category. However, the value and business case for voice in this space was less clear. We helped them understand best practice approaches and establish the strategic role of voice for haircare shoppers.


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Project
Haircare Voice Strategy
Market
Global
Platform
Voice Assistants
Live
2020
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Maybelline

Need help perfecting that tricky makeup technique or discovering the most flattering makeup look? Maybelline’s voice-activated makeup tips and looks recommend personalized looks based on your makeup style preferences; from bold to glam to edgy to natural, the occasion for which you are getting ready, and the season! Once you’ve found your perfect look, click in for the step-by-step tutorial complete with shoppable product recommendations. 

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Project
Maybelline
Market
USA
Platform
Google
Live
2019
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Clairol

Clairol Color Expert provides consumers a hands-free voice activated guide to the entire at-home hair color process – from finding the right shade at the shelf to applying color, re-application and aftercare at home. This step-by-step service is perfect for first-time and repeat colorists and is easily accessible – just say “Hey Google, talk to Clairol.”

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Project
Clairol Color Expert
Market
USA
Platform
Google
Live
2018
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Coty

Create personalised makeup, hair, and nail looks for any event and check out today’s hottest beauty trends. Just say, “Alexa, let’s get ready” to launch your new personal beauty assistant. Like to plan ahead? Sync your Facebook account to have Alexa pull in your personal calendar and get customised looks for any events you’re attending over the coming two weeks.

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Project
Let's Get Ready
Market
USA
Platform
Alexa
Live
2017
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Unilever

The beauty editors at Unilever love trying out hundreds of styles and products to give you the best hair tips and inspiration.

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Project
All Things Hair
Market
USA
Platform
Alexa & Google
Live
2018
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Unilever

Haircare Voice Strategy

  • Global
  • 2020

Like many brands, Unilever has been experimenting with Conversational AI and voice apps for years. Working with partners like Voxly Digital, they have a global portfolio of voice-services for the haircare category. However, the value and business case for voice in this space was less clear. We helped them understand best practice approaches and establish the strategic role of voice for haircare shoppers.

Learn more
Learn more

Maybelline

Maybelline

  • USA
  • 2019

Need help perfecting that tricky makeup technique or discovering the most flattering makeup look? Maybelline’s voice-activated makeup tips and looks recommend personalized looks based on your makeup style preferences; from bold to glam to edgy to natural, the occasion for which you are getting ready, and the season! 

Once you’ve found your perfect look, click in for the step-by-step tutorial complete with shoppable product recommendations. 


Learn more
Learn more

Clairol

Clairol Color Expert

  • USA
  • 2018

Clairol Color Expert provides consumers a hands-free voice activated guide to the entire at-home hair color process – from finding the right shade at the shelf to applying color, re-application and aftercare at home. This step-by-step service is perfect for first-time and repeat colorists and is easily accessible – just say “Hey Google, talk to Clairol.”

Learn more
Learn more

Coty

Let's Get Ready

  • USA
  • 2017

Create personalised makeup, hair, and nail looks for any event and check out today’s hottest beauty trends. Just say, “Alexa, let’s get ready” to launch your new personal beauty assistant. Like to plan ahead? Sync your Facebook account to have Alexa pull in your personal calendar and get customised looks for any events you’re attending over the coming two weeks.

Learn more
Learn more

Unilever

All Things Hair

  • USA
  • 2018

The beauty editors at Unilever love trying out hundreds of styles and products to give you the best hair tips and inspiration.

We built a voice version of All Things Hair for Amazon Alexa & Google Assistant, while also providing strategy and conversational UX/UI design for the All Things Hair Facebook Chatbot.

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Have a project in mind? Schedule a 30 minute discovery call and I will at the very least give you some great advice.

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