Accessing Alexa on the Go, outside the home, is poised to be one of the largest growth areas for Voice Assistants.

In-car voice app usage is already high due to the need for hands-free interaction while driving. Nearly twice as many U.S. adults have used voice in the car (114 million) vs. through a smart speaker (57.8 million). The car also claims far more monthly active voice users at 77 million compared to 45.7 million for Smart Speakers.

Drivers today are already using voice to make phone calls, ask for directions and navigation, to send a text, to play music, or even find a restaurant.

BMW UK

For the first time, BMW have created an Alexa Skill that allows you to hear all about the car before it arrives.

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Project
BMW 3 Series Experience (work awarded by FBC Inferno)
Market
UK
Platform
Alexa
Live
2018
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Go Ultra Low

Electric Vehicles from Go Ultra Low is here to answer a range of frequently asked questions and make choosing, buying and owning an electric vehicle easier. Narrated by adventurer and Go Ultra Low ambassador, Ben Fogle, the Skill can help answer questions in three broad categories: Cost and Incentives, Charging and Range, and Electric vehicle Benefits.

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Project
Electric Vehicles (work awarded by WaveMaker)
Market
UK
Platform
Alexa & Google
Live
2020
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BMW UK

BMW 3 Series Experience (work awarded by FBC Inferno)

  • UK
  • 2018

For the first time, BMW have created an Alexa Skill that allows you to hear all about the car before it arrives.

Learn more
Learn more

Go Ultra Low

Electric Vehicles (work awarded by WaveMaker)

  • UK
  • 2020

Electric Vehicles from Go Ultra Low is here to answer a range of frequently asked questions and make choosing, buying and owning an electric vehicle easier. Narrated by adventurer and Go Ultra Low ambassador, Ben Fogle, the Skill can help answer questions in three broad categories: Cost and Incentives, Charging and Range, and Electric vehicle Benefits.

Learn more
Learn more

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