“Technology is changing the way we socialise in and outside of the home, and with the new ‘The Bar’ skill, we’re tapping into the growing number of adults using voice-enabled devices to take them on a journey towards mastering mixology.” Jimmy Klein, New Technology & Media Innovation at Diageo.
The Context
With over 70 drinks brands including Johnny Walker, Baileys, Smirnoff, and Guinness, Diageo is a future-facing leader in the global drinks marketplace.
Voxly Digital works on retainer with the European Innovation team to pilot conversational AI experiences in a user-led way. Diageo presented us the challenge of trying to reach more consumers at home; with memorable, relevant and value-driven experiences. Looking to empower and engage, they were keen to explore opportunities to put their expert knowledge and content more easily into their consumers' hands.
The Insights
Part One: Voice App development
Working with Diageo we launched The Bar: one of the first branded skills to be optimised for screen-based Echo devices. It offers a seamless at-home cocktail-making experience:
We also worked closely with Amazon to help unlock the the non-branded “Alexa, open the Bar” invocation for Diageo; which was key to establishing their cross-portfolio voice offering.
Part Two: On-going Optimization
Looking at the analytics, Diageo objectives and the latest technical launches, we’re working with Diageo to keep optimising the service; exploring monetisation and the role of the Skill in the context of thebar.com ecosystem.
The Results:
“Technology is changing the way we socialise in and outside of the home, and with the new ‘The Bar’ skill, we’re tapping into the growing number of adults using voice-enabled devices to take them on a journey towards mastering mixology.” Jimmy Klein, New Technology & Media Innovation at Diageo.
The Context
With over 70 drinks brands including Johnny Walker, Baileys, Smirnoff, and Guinness, Diageo is a future-facing leader in the global drinks marketplace.
Voxly Digital works on retainer with the European Innovation team to pilot conversational AI experiences in a user-led way. Diageo presented us the challenge of trying to reach more consumers at home; with memorable, relevant and value-driven experiences. Looking to empower and engage, they were keen to explore opportunities to put their expert knowledge and content more easily into their consumers' hands.
The Insights
Part One: Voice App development
Working with Diageo we launched The Bar: one of the first branded skills to be optimised for screen-based Echo devices. It offers a seamless at-home cocktail-making experience:
We also worked closely with Amazon to help unlock the the non-branded “Alexa, open the Bar” invocation for Diageo; which was key to establishing their cross-portfolio voice offering.
Part Two: On-going Optimization
Looking at the analytics, Diageo objectives and the latest technical launches, we’re working with Diageo to keep optimising the service; exploring monetisation and the role of the Skill in the context of thebar.com ecosystem.
The Results:
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