The Royal Society for the Prevention of Cruelty to Animals (RSPCA) is a charity operating in England and Wales that promotes animal welfare. They are funded primarily by voluntary donations and are a leader in bringing new ways for members of the public to engage with the brand through Digital Channels like Amazon Alexa.
Taking into account the massive rise in adoption of smart speakers and voice technology in 2021, the RSPCA decided to invest in services from Amazon Alexa and Google Assistant as a new way to reach, educate, and drive charity donations from members of the UK public.
More people than ever are purchasing voice technology and using it in their daily lives as a way to engage with brands. As of Q4 2021:
Working together with the RSPCA, Voxly Digital built a Voice Charity donation service on Amazon Alexa and Google Assistant. Users can simply ask their Voice Assistant for The RSPCA to get started.
They will then hear content about the RSPCA’s current charity campaign and have the opportunity to enter into a charity donation journey. Specific features we built include:
The RSPCA partnered with Royal Mail and sent out door drops in H2-2021 to a select group of UK households.
Why not make a donation today through Amazon Alexa to the RSPCA.
The Royal Society for the Prevention of Cruelty to Animals (RSPCA) is a charity operating in England and Wales that promotes animal welfare. They are funded primarily by voluntary donations and are a leader in bringing new ways for members of the public to engage with the brand through Digital Channels like Amazon Alexa.
Taking into account the massive rise in adoption of smart speakers and voice technology in 2021, the RSPCA decided to invest in services from Amazon Alexa and Google Assistant as a new way to reach, educate, and drive charity donations from members of the UK public.
More people than ever are purchasing voice technology and using it in their daily lives as a way to engage with brands. As of Q4 2021:
Working together with the RSPCA, Voxly Digital built a Voice Charity donation service on Amazon Alexa and Google Assistant. Users can simply ask their Voice Assistant for The RSPCA to get started.
They will then hear content about the RSPCA’s current charity campaign and have the opportunity to enter into a charity donation journey. Specific features we built include:
The RSPCA partnered with Royal Mail and sent out door drops in H2-2021 to a select group of UK households.
Why not make a donation today through Amazon Alexa to the RSPCA.
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