The RSPCA comes to Amazon Alexa & Google Assistant

Using Voice to drive donations and marketing opt-in for Charities

The Royal Society for the Prevention of Cruelty to Animals (RSPCA) is a charity operating in England and Wales that promotes animal welfare. They are funded primarily by voluntary donations and are a leader in bringing new ways for members of the public to engage with the brand through Digital Channels like Amazon Alexa.

Taking into account the massive rise in adoption of smart speakers and voice technology in 2021, the RSPCA decided to invest in services from Amazon Alexa and Google Assistant as a new way to reach, educate, and drive charity donations from members of the UK public.

The Insight

More people than ever are purchasing voice technology and using it in their daily lives as a way to engage with brands. As of Q4 2021:

  • 63% of the UK population have access to a smart speaker.
  • 86% of UK consumers under 54 yrs have used their voice to interact with some form of digital device in the last month (that includes smartphones, smartspeakers, smart TV’s, etc).
  • 42% of UK voice users use voice at least daily whilst 89% use it at least weekly.
  • 37% of UK voice users are using their voice devices at least daily for searching and answers (74% weekly).
  • Many UK charities including the NSPCC, Comic Relief, and the WWF experimented with Voice Donations in 2021.

The Marketing Execution

Working together with the RSPCA, Voxly Digital built a Voice Charity donation service on Amazon Alexa and Google Assistant. Users can simply ask their Voice Assistant for The RSPCA to get started.

They will then hear content about the RSPCA’s current charity campaign and have the opportunity to enter into a charity donation journey. Specific features we built include:

  • Content about the RSPCA 
  • Capture Expression of Interest
  • Phone Number Capture
  • Marketing Opt-in
  • Newsletter Opt-in
  • Data capture provided to RSPCA in real-time

The Campaign

The RSPCA partnered with Royal Mail and sent out door drops in H2-2021 to a select group of UK households.

Amazon Alexa RSPCA Voxly Digital
Amazon Alexa RSPCA Voxly Digital

Why not make a donation today through Amazon Alexa to the RSPCA.

The Royal Society for the Prevention of Cruelty to Animals (RSPCA) is a charity operating in England and Wales that promotes animal welfare. They are funded primarily by voluntary donations and are a leader in bringing new ways for members of the public to engage with the brand through Digital Channels like Amazon Alexa.

Taking into account the massive rise in adoption of smart speakers and voice technology in 2021, the RSPCA decided to invest in services from Amazon Alexa and Google Assistant as a new way to reach, educate, and drive charity donations from members of the UK public.

The Insight

More people than ever are purchasing voice technology and using it in their daily lives as a way to engage with brands. As of Q4 2021:

  • 63% of the UK population have access to a smart speaker.
  • 86% of UK consumers under 54 yrs have used their voice to interact with some form of digital device in the last month (that includes smartphones, smartspeakers, smart TV’s, etc).
  • 42% of UK voice users use voice at least daily whilst 89% use it at least weekly.
  • 37% of UK voice users are using their voice devices at least daily for searching and answers (74% weekly).
  • Many UK charities including the NSPCC, Comic Relief, and the WWF experimented with Voice Donations in 2021.

The Marketing Execution

Working together with the RSPCA, Voxly Digital built a Voice Charity donation service on Amazon Alexa and Google Assistant. Users can simply ask their Voice Assistant for The RSPCA to get started.

They will then hear content about the RSPCA’s current charity campaign and have the opportunity to enter into a charity donation journey. Specific features we built include:

  • Content about the RSPCA 
  • Capture Expression of Interest
  • Phone Number Capture
  • Marketing Opt-in
  • Newsletter Opt-in
  • Data capture provided to RSPCA in real-time

The Campaign

The RSPCA partnered with Royal Mail and sent out door drops in H2-2021 to a select group of UK households.

Amazon Alexa RSPCA Voxly Digital
Amazon Alexa RSPCA Voxly Digital

Why not make a donation today through Amazon Alexa to the RSPCA.

Who is Voxly Digital?

We connect Brands & Consumers through Conversational AI & Synthetic media.

Stuff changes fast! Over the last 12-24 months NFTs, the Metaverse, Discord, (and crazy Blockchain) continue to make headlines and generate actual consumer interest. What’s our role in all this?

Well … we believe Conversational AI is the most human tech ever invented, and that it will play a pivotal role in relationships between people and the digital world. Our mission is to combine Conversational AI with the latest Digital & Synthetic Media to bring never before seen Conversational Experiences to life.

We are a high-end tech agency that build experiences and apps across advanced conversational interfaces like Digital Avatars, Immersive Metaverse Characters, Voice Assistant’s (Alexa, Google), and good ol Chatbots.

We started out primarily as a Voice Agency, and continue to do lots of work on Alexa and Google Assistant. For example, we run the world’s largest Voice Marketing platform for our retained client Send Me a Sample (check them out people …), plus we have done projects for Joe Wicks (The Body Coach), Acamar Bing, The National Hockey League via Rogers Communications, Spider Man Into the Spider-Verse, the NHS, O2, Penguin Random House, Unilever, Coty, Diageo, Yoplait, Vitality Insurance and loads of other mega brands.

Visit us at voxlydigital.com or linkedin.com/company/voxly-digital/

Have a project in mind? Schedule a 30 minute discovery call and I will at the very least give you some great advice.

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