BBC Match of the Day Magazine goes Voice-First

Ravi Lal

May 25, 2022

July 10, 2020

"Bringing an Iconic UK sports brand to Voice”

Games and entertainment are a massive part of the Voice ecosystem. Combined with 2020 not being the most ideal year for traditional sports events promoted through large marketing and advertising campaigns, why not look at bringing “Experiential into the Home” through new digital channels like Voice Assistants and Amazon Alexa.

In this webinar recorded for the Voice Global Conference in June 2020, Ravi Lal, CEO of Voxly Digital, talks about creating a voice-first experience for a very iconic UK Sports brand. Ready to play?

Key Learnings:

• Preserve your Brand Magic as you move to voice.

• Build for your audience.

• Keep it simple. Don't try and stuff everything your website does into your Voice apps.

• There is no such thing as free traffic - evergreen marketing is something to talk about at the kick-off meeting.

Who is Voxly Digital?

We connect Brands & Consumers through Conversational AI & Synthetic media.

Stuff changes fast! Over the last 12-24 months NFTs, the Metaverse, Discord, (and crazy Blockchain) continue to make headlines and generate actual consumer interest. What’s our role in all this?

Well … we believe Conversational AI is the most human tech ever invented, and that it will play a pivotal role in relationships between people and the digital world. Our mission is to combine Conversational AI with the latest Digital & Synthetic Media to bring never before seen Conversational Experiences to life.

We are a high-end tech agency that build experiences and apps across advanced conversational interfaces like Digital Avatars, Immersive Metaverse Characters, Voice Assistant’s (Alexa, Google), and good ol Chatbots.

We started out primarily as a Voice Agency, and continue to do lots of work on Alexa and Google Assistant. For example, we run the world’s largest Voice Marketing platform for our retained client Send Me a Sample (check them out people …), plus we have done projects for Joe Wicks (The Body Coach), Acamar Bing, The National Hockey League via Rogers Communications, Spider Man Into the Spider-Verse, the NHS, O2, Penguin Random House, Unilever, Coty, Diageo, Yoplait, Vitality Insurance and loads of other mega brands.

Visit us at voxlydigital.com or linkedin.com/company/voxly-digital/

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