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BBC Match of the Day Magazine goes Voice-First

"Bringing an Iconic UK sports brand to Voice”

 
From roughly 2018 to 2021 Voxly Digital focused on building Voice Apps for Amazon Alexa and Google Assistant, and we became one of the Top 3 UK based agencies doing this work.
This blog post highlights work from that time and showcases how we approach strategy and execution around cutting edge tech like Amazon Alexa.
 
 

Games and entertainment are a massive part of the Voice ecosystem. Combined with 2020 not being the most ideal year for traditional sports events promoted through large marketing and advertising campaigns, why not look at bringing “Experiential into the Home” through new digital channels like Voice Assistants and Amazon Alexa.


In this webinar recorded for the Voice Global Conference in June 2020, Ravi Lal, CEO of Voxly Digital, talks about creating a voice-first experience for a very iconic UK Sports brand. Ready to play?



Key Learnings:


• Preserve your Brand Magic as you move to voice.

• Build for your audience.

• Keep it simple. Don't try and stuff everything your website does into your Voice apps.

• There is no such thing as free traffic - evergreen marketing is something to talk about at the kick-off meeting.

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