Voice has impressive cross-generational usage. Older audiences are adopting smart speakers such as Amazon Alexa for their intuitive nature whilst younger audiences are increasingly turning to voice on their mobiles as hands-free way to streamline interactions and complete tasks quickly.

Charities can leverage Conversational AI and Voice Services to engage supporters. For example:

  • Increase Awareness with content experiences. WaterAid.
  • Drive Donations - RSCPA, NSPCC, Comic Relief & Shelter are already doing this.
  • Gather opt-ins for marketing - 40%-50% agree to further marketing communications via voice campaigns (SMAS).
  • Provide Support & Advice to end-users.

Below are some of the charities and NGOs we've helped go #voice-first.

Solace Women's Aid

Freya is a web-based chatbot who can provide support and advice to those who need it 24/7 via the Solace website. She acts as an extension of Solace's support team. Depending on the time of day and location, Freya can put users in touch with the best services to contact and provide advice and tips if they're not ready to speak to someone.  

https://www.solacewomensaid.org/get-help

Project
Webchat for Solace Women's Aid
Market
UK
Platform
Webchat
Live
2021
Learn morelearn morelearn more

RSPCA

The Royal Society for the Prevention of Cruelty to Animals (RSPCA) is a charity operating in England and Wales that promotes animal welfare. They are funded primarily by voluntary donations and are a leader in bringing new ways for members of the public to engage with the brand through Digital Channels like Amazon Alexa.

Taking into account the massive rise in adoption of smart speakers and voice technology in 2021, the RSPCA decided to launch services on Amazon Alexa and Google Assistant as a new way to reach and educate users, and drive charity donations from members of the UK public.

Project
Voice Donations
Market
UK
Platform
Amazon Alexa, Google Assistant
Live
2021
Learn morelearn morelearn more

WaterAid

Welcome to The Sound of Water by WaterAid. Drift away to the far corners of the world as you listen to the calming sound of rivers, lakes, and waterfalls. To get started, just say “Alexa, open The Sound of Water”.

Project
The Sound of Water
Market
UK, USA
Platform
Alexa & Google
Live
2020
Learn morelearn morelearn more

Tommy's Baby

Tommy’s Midwife is here to help with questions you may have about pregnancy, labour and birth. You can ask about your physical and mental health during pregnancy and any symptoms you may experience. You can also find information about possible complications, and things you can do to keep your baby safe.

Project
Tommy's Midwife
Market
UK, USA
Platform
Alexa & Google
Live
2020
Learn morelearn morelearn more

Solace Women's Aid

Webchat for Solace Women's Aid

  • UK
  • 2021

London-based charity which gives support to women and children suffering from domestic abuse. We built them a chat-based support worker named Freya who helps website visitors with advice and services.

Learn more
Learn more

RSPCA

Voice Donations

  • UK
  • 2021

The Royal Society for the Prevention of Cruelty to Animals (RSPCA) is a charity that promotes animal welfare. They are funded primarily by voluntary donations, and are a leader in bringing new ways for members of the public to engage with the brand through Digital Channels like Amazon Alexa.

Taking into account the massive rise in adoption of smart speakers and voice technology in 2021, the RSPCA decided to launch services on Amazon Alexa and Google Assistant as a new way to reach and educate users, and drive charity donations from members of the UK public.

Learn more
Learn more

WaterAid

The Sound of Water

  • UK, USA
  • 2020

Welcome to The Sound of Water by WaterAid. Drift away to the far corners of the world as you listen to the calming sound of rivers, lakes, and waterfalls. To get started, just say “Alexa, open The Sound of Water”.

Learn more
Learn more

Tommy's Baby

Tommy's Midwife

  • UK, USA
  • 2020

Tommy’s Midwife is here to help with questions you may have about pregnancy, labour and birth. You can ask about your physical and mental health during pregnancy and any symptoms you may experience. You can also find information about possible complications, and things you can do to keep your baby safe.

Learn more
Learn more

Discovery Call

Have a project in mind? Schedule a 30 minute discovery call and I will at the very least give you some great advice.

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