In this report, we take a look at how usage of voice-assistants has changed in the UK as a result of the COVID-19 lockdown and investigate what this might mean for future adoption. Key findings:

• 3 in 5 users agreed that their voice-assistant is helping them get through covid-19 lockdown.
• Over half of users are more confident than before covid-19 lockdown in using a voice assistant
• 40% of users predict they will use voice more once the covid-19 lockdown crisis is over.

This report illustrates voice-assistants appear to be forming an important part of people’s coping toolbox whilst stuck at home. Users are turning to Alexa and Google Assistant for entertainment, emotional & physical health and educational help.

As Alexa and Google Assistant continue to prove value in homes, our results suggest that permanent habits are being formed.

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