In this report, we take a look at how usage of voice-assistants has changed in the UK as a result of the COVID-19 lockdown and investigate what this might mean for future adoption. Key findings:
This report illustrates voice-assistants appear to be forming an important part of people’s coping toolbox whilst stuck at home. Users are turning to Alexa and Google Assistant for entertainment, emotional & physical health and educational help.
As Alexa and Google Assistant continue to prove value in homes, our results suggest that permanent habits are being formed.
Did you know that the average consumer attention span is now just 8 seconds? We live in a see-it-want-it-now culture, where consumers want instant gratification and the slightest bump in a customer journey can cause big drop off.
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