In this report, we take a look at how usage of voice-assistants has changed in the UK as a result of the COVID-19 lockdown and investigate what this might mean for future adoption. Key findings:
This report illustrates voice-assistants appear to be forming an important part of people’s coping toolbox whilst stuck at home. Users are turning to Alexa and Google Assistant for entertainment, emotional & physical health and educational help.
As Alexa and Google Assistant continue to prove value in homes, our results suggest that permanent habits are being formed.