The State of UK Voice Q1 2021 is our latest Voxly Digital Insights Report; which dives into the voice habits of UK consumers. Recently, we shined a spotlight on the 18 - 24 year old category, to see what our respondents could reveal about the current state and future of voice usage.
From roughly 2018 to 2021 Voxly Digital focused on building Voice Apps for Amazon Alexa and Google Assistant, and we became one of the Top 3 UK based agencies doing this work.
This blog post highlights work from that time and showcases how we approach strategy and execution around cutting edge tech like Amazon Alexa
Top take-aways:
1. Voice is widely used amongst 18 - 24 year olds
At the start of 2021, 68% of 18 - 24 year olds had used a voice-assistant in the last month.
2. Voice keyboard features on smart-phones are widely use.
Overall, 91% of 18 - 24 year olds surveyed have used a voice-keyboard feature on their smartphone recently; including:
54% to Send a voice note e.g. in WhatsApp
43% to Dictate a message, email, SMS or note
28% to open and/or navigate a mobile app with your voice
43% to Enter search information with your voice
3. Usage of voice-assistants is more common on smartphones than smart-speakers
Although smart-speakers are used as the primary voice channel by 33%, smart-phones are the most common way to access a voice-assistant amongst 18 - 24 year olds; with 59% reporting smart-phones were the main channel they access voice through.
4. Gen Z look for personalisation and speed from voice-assistants
Although 47% of the voice-users in the segment said that they “wished the technology understood them better”, 78% of voice users agreed that the technology already offers real speed and convenience.
5. Gen Z usage of voice shows no signs of wavering
Over half of 18-24 year olds voice users are using voice more often now then when they first bought it. In fact, 63% agreed that they were “reliant on the technology now and could never go back” to not using it. 58% also said they wished they could access it in more places, indicating a growing reliance on technology in more and more contexts.
6. Music, Search and Utilities are the biggest frequency drives of voice-usage
64% of 18-24 years olds use voice-assistant to listen to music at least daily whilst 76% use voice at least weekly to ask general questions.
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