How do Gen Z use Voice-Assistant Technology? 5 Insights You Need to Know

Rozzi Meredith
Apr 19, 2021
April 8, 2021

The State of UK Voice Q1 2021 (download) is our latest Voxly Digital Insights Report; which dives into the voice habits of UK consumers.  Recently, we shined a spotlight on the 18 - 24 year old category, to see what our respondents could reveal about the current state and future of voice usage. 

Top take-aways:

1. Voice is widely used amongst 18 - 24 year olds

At the start of 2021, 68% of 18 - 24 year olds had used a voice-assistant in the last month.

2. Voice keyboard features on smart-phones are widely use.

Overall, 91% of 18 - 24 year olds surveyed have used a voice-keyboard feature on their smartphone recently; including:

  • 54% to Send a voice note e.g. in WhatsApp
  • 43% to Dictate a message, email, SMS or note
  • 28% to open and/or navigate a mobile app with your voice
  • 43% to Enter search information with your voice

3. Usage of voice-assistants is more common on smartphones than smart-speakers

Although smart-speakers are used as the primary voice channel by 33%, smart-phones are the most common way to access a voice-assistant amongst 18 - 24 year olds; with 59% reporting smart-phones were the main channel they access voice through. 

4. Gen Z look for personalisation and speed from voice-assistants

Although 47% of the voice-users in the segment said that they “wished the technology understood them better”, 78% of voice users agreed that the technology already offers real speed and convenience.

4. Gen Z usage of voice shows no signs of wavering

Over half of 18-24 year olds voice users are using voice more often now then when they first bought it. In fact, 63% agreed that they were “reliant on the technology now and could never go back” to not using it.  58% also said they wished they could access it in more places, indicating a growing reliance on technology in more and more contexts.  

5. Music, Search and Utilities are the biggest frequency drives of voice-usage 

64% of 18-24 years olds use voice-assistant to listen to music at least daily whilst 76% use voice at least weekly to ask general questions.

Who are Voxly Digital?

Voxly Digital is Europe's leading voice agency. We connect brands & consumers through Conversational AI. Our mission is to help brands formulate a market-winning strategy and develop the world's best conversational experiences. We're experts in strategy, design and development for voice and chat platforms like WhatsApp, Amazon Alexa, Google Assistant, Webchat, and more.

Our clients include dozens of global brands like Unilever, COTY, Diageo, BMW, BBC Match of the Day Magazine, Joe Wicks, Public Health England, Sony Pictures, Rogers Communications / The National Hockey League, and many others.  

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