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Voxly

About Voxly
Coding With Headphones

Voxly helps global brands scale their digital capabilities in Advertising, Commerce, and Customer Support with AI.

We offer Voxly Vision: An AI Co-Pilot that scans advertising creative to ensure compliance against complex brand rules and responsible marketing regulations. By replacing slow manual sign-offs with near-instant reporting, it helps protect brands from costly legal fines and reputational damage while accelerating speed-to-market.

We also offer AI based solutions for Conversational Marketing and Customer Service. Our clients include Diageo (multiple brands including Don Julio, Baileys, etc), the UK Royal Navy, and Bristol Airport in the UK.

Led by Ravi Lal and Elliot Brock, we are based in Paddington, London, and our services span strategy, design, development, and in-life optimization.

Voxly is a trading name owned by Dolphin Haley LTD, and we hold both ISO 27001 and Cyber Essentials certifications.

How do Gen Z use Voice-Assistant Technology? 6 Insights You Need to Know

  • Oct 4, 2021
  • 2 min read

Updated: Sep 23, 2024

The State of UK Voice Q1 2021 is our latest Voxly Digital Insights Report; which dives into the voice habits of UK consumers.  Recently, we shined a spotlight on the 18 - 24 year old category, to see what our respondents could reveal about the current state and future of voice usage. 

From roughly 2018 to 2021 Voxly Digital focused on building Voice Apps for Amazon Alexa and Google Assistant, and we became one of the Top 3 UK based agencies doing this work.
This blog post highlights work from that time and showcases how we approach strategy and execution around cutting edge tech like Amazon Alexa

Top take-aways:‍


1. Voice is widely used amongst 18 - 24 year olds‍

At the start of 2021, 68% of 18 - 24 year olds had used a voice-assistant in the last month.


‍2. Voice keyboard features on smart-phones are widely use.

‍Overall, 91% of 18 - 24 year olds surveyed have used a voice-keyboard feature on their smartphone recently; including:

  • 54% to Send a voice note e.g. in WhatsApp

  • 43% to Dictate a message, email, SMS or note

  • 28% to open and/or navigate a mobile app with your voice

  • 43% to Enter search information with your voice


3. Usage of voice-assistants is more common on smartphones than smart-speakers

Although smart-speakers are used as the primary voice channel by 33%, smart-phones are the most common way to access a voice-assistant amongst 18 - 24 year olds; with 59% reporting smart-phones were the main channel they access voice through. 


4. Gen Z look for personalisation and speed from voice-assistants

Although 47% of the voice-users in the segment said that they “wished the technology understood them better”, 78% of voice users agreed that the technology already offers real speed and convenience.


5. Gen Z usage of voice shows no signs of wavering

Over half of 18-24 year olds voice users are using voice more often now then when they first bought it. In fact, 63% agreed that they were “reliant on the technology now and could never go back” to not using it.  58% also said they wished they could access it in more places, indicating a growing reliance on technology in more and more contexts.  


6. Music, Search and Utilities are the biggest frequency drives of voice-usage 

64% of 18-24 years olds use voice-assistant to listen to music at least daily whilst 76% use voice at least weekly to ask general questions.



 
 
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