How do Gen Z use Voice-Assistant Technology? 5 Insights You Need to Know

Rozzi Meredith

Nov 27, 2023

April 8, 2021

The State of UK Voice Q1 2021 (download) is our latest Voxly Digital Insights Report; which dives into the voice habits of UK consumers. Recently, we shined a spotlight on the 18 - 24 year old category, to see what our respondents could reveal about the current state and future of voice usage.

Top take-aways:‍

1. Voice is widely used amongst 18 - 24 year olds‍

At the start of 2021, 68% of 18 - 24 year olds had used a voice-assistant in the last month.

‍2. Voice keyboard features on smart-phones are widely use.

‍Overall, 91% of 18 - 24 year olds surveyed have used a voice-keyboard feature on their smartphone recently; including:

54% to Send a voice note e.g. in WhatsApp
43% to Dictate a message, email, SMS or note
28% to open and/or navigate a mobile app with your voice
43% to Enter search information with your voice

3. Usage of voice-assistants is more common on smartphones than smart-speakers

Although smart-speakers are used as the primary voice channel by 33%, smart-phones are the most common way to access a voice-assistant amongst 18 - 24 year olds; with 59% reporting smart-phones were the main channel they access voice through.

4. Gen Z look for personalisation and speed from voice-assistants

Although 47% of the voice-users in the segment said that they “wished the technology understood them better”, 78% of voice users agreed that the technology already offers real speed and convenience.

4. Gen Z usage of voice shows no signs of wavering

Over half of 18-24 year olds voice users are using voice more often now then when they first bought it. In fact, 63% agreed that they were “reliant on the technology now and could never go back” to not using it. 58% also said they wished they could access it in more places, indicating a growing reliance on technology in more and more contexts.

5. Music, Search and Utilities are the biggest frequency drives of voice-usage

64% of 18-24 years olds use voice-assistant to listen to music at least daily whilst 76% use voice at least weekly to ask general questions.

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