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Voxly

Case Studies
Diageo has partnered with Voxly for Conversational AI experiences that combine brand storytelling and functional utility. A standout achievement of this collaboration is the launch of "Elli," a generative AI virtual concierge for the non-alcoholic brand Seedlip, which provides 24/7 personalized gift recommendations and cocktail recipes through a sophisticated virtual character persona. By leveraging advanced natural language processing (NLP), Diageo ensures these interactions feel human-centric and hyper-relevant, moving beyond static chatbots to create dynamic, one-on-one consumer journeys. Diageo also utilizes Voxly’s compliance AI technology to ensure brand and advertising creative adheres the Diageo Marketing Code (DMC). This technology acts as an automated safety layer, using AI to scan content for DMC violations and brand consistency across global markets. "Working with Voxly has been a game-changer for Diageo. Their team's expertise in Generative AI and conversational design brought our Seedlip brand to life in a way we never thought possible. The speed at which they delivered a sophisticated, market-ready AI concierge like Elli was truly impressive". Miguel Orlarte, Breakthrough Innovation, Diageo.

Diageo AI Innovation

Governments are increasingly deploying voice AI to bridge the gap between complex bureaucracy and citizen needs, primarily through 24/7 "always-on" services. These conversational assistants handle high-volume inquiries—such as checking benefit statuses, scheduling waste collections, or providing emergency updates—which significantly reduces wait times and administrative overhead. For citizens with visual impairments or those who struggle with digital forms, these voice interfaces offer a more accessible way to navigate essential public services in their native language. In the realm of recruitment and internal operations, voice AI serves as a "productivity multiplier" by automating the more tedious aspects of the hiring process. Recruitment teams use AI-driven voice screening to conduct initial interviews and analyze candidate responses for specific skill sets, allowing human HR managers to focus on final selection and cultural fit.

Government Services AI

Travel and tourism brands are using Conversational AI to enhance customer engagement by offering 24/7 support, personalized travel recommendations, and seamless booking processes. AI-driven tools help streamline customer interactions, automate FAQs, and provide instant assistance with itinerary changes or booking confirmations. Additionally, they boost e-commerce by integrating upselling opportunities for hotels, flights, and experiences directly within the conversation, leading to improved conversion rates and customer satisfaction. Here are some of the brands we've helped go #AI-First

Travel AI

Health and fitness brands are leveraging chatbots and conversational AI to provide personalized fitness plans, nutrition guidance, and 24/7 customer support, significantly enhancing user engagement and well-being. Additionally, these AI-powered tools facilitate seamless product recommendations and purchases, driving ecommerce growth by delivering tailored shopping experiences. This convergence of technology and health is revolutionizing the industry by offering accessible and interactive solutions that foster healthier lifestyles and boost brand loyalty.

Health & Fitness AI

Content and digital brands are leveraging chatbots and conversational AI to provide personalized, real-time customer support, enhancing user engagement through interactive experiences. These AI tools are used to recommend products, offer tailored content, and guide users through purchasing journeys, significantly improving conversion rates. Additionally, conversational AI automates customer interactions, reducing operational costs while maintaining a seamless, 24/7 customer experience. Here are some of the brands we've helped go #AI-First.

Content & Digital AI

Consumer brands are using Conversational AI to enhance customer engagement by providing instant, personalized support across various digital channels. These tools enable seamless interactions, from answering product inquiries to guiding customers through purchasing decisions, ultimately driving eCommerce conversions. By integrating AI with data-driven insights, brands are also creating tailored experiences that increase customer loyalty and streamline the shopping journey. ​Here are some of the brands we've helped go #AI-First.

Consumer Brands AI

Beauty and fashion brands are increasingly leveraging chatbots and conversational AI to enhance customer engagement and streamline ecommerce experiences. These tools enable personalized recommendations, instant customer support, and seamless product discovery, creating a more interactive shopping journey. Additionally, chatbots assist in automating tasks like booking virtual styling sessions or processing orders, driving sales while offering a tailored shopping experience. ​ Here are some of the brands we've helped go #AI-First.

Beauty & Fashion AI

Charities are leveraging chatbots and conversational AI to provide 24/7 support, answer frequently asked questions, and guide potential donors through the donation process, resulting in increased engagement and higher conversion rates. These AI-powered tools enable personalized interactions with supporters, fostering stronger connections and encouraging long-term giving. Additionally, conversational AI allows charities to scale their outreach efforts and reach a wider audience, particularly younger demographics who prefer digital communication channels. Here are some of the brands we've helped go #AI-First.

AI For Charities

Kids and family brands are leveraging Conversational AI to create interactive, personalized experiences that engage younger audiences. These tools often feature playful, educational, or entertainment-driven interactions, which keep users engaged for longer periods. Voice games drive engagement by providing users with interactive, immersive experiences that utilize natural language to enhance participation. These games capitalize on the convenience and accessibility of voice-controlled devices, allowing users to engage hands-free while building a sense of connection and fun. By fostering active involvement and repeat play, voice games deepen brand loyalty and encourage longer user interactions. Here are some of the brands we've helped go #AI-First.

Kids Family & Games AI

Financial service companies are increasingly leveraging chatbots and conversational AI to streamline customer support, offering 24/7 assistance for routine inquiries like account balances, transactions, and loan applications. These AI-driven interactions not only enhance user engagement but also reduce operational costs by automating tasks traditionally handled by human agents. Additionally, chatbots are integrated into ecommerce strategies by facilitating seamless financial transactions, recommending personalized services, and driving cross-selling opportunities. Here are some of the brands we've helped go #AI-First.

Insurance AI

Automotive companies are leveraging chatbots and conversational AI to enhance customer engagement by offering personalized vehicle recommendations and instant support. These tools streamline the buyer's journey by enabling seamless test drive bookings, service scheduling, and real-time financing options. Additionally, chatbots provide 24/7 support, increasing conversion rates and improving overall customer satisfaction through responsive, tailored interactions. Here are some of the brands we've helped go #AI-First

Automotive AI

In 2026, brands are leveraging Amazon Alexa to capture "high-intent" moments by optimizing for conversational reordering, allowing customers to replenish household essentials and personal care items via simple voice commands. Beyond transactions, companies are building custom Alexa Skills that offer "agentic" shopping experiences — such as Starbucks enabling "usual" order repeats and Johnnie Walker providing guided tastings — to bridge the gap between brand engagement and instant checkout. Here are some of the brands we've helped go #AI-First.

Alexa E-Commerce

UK Royal Navy | Conversational AI Recruitment Assistant
UK Royal Navy | Conversational AI Recruitment Assistant

“We believe that conversational AI is one of the key technologies powering and underpinning improvements for large organisations like the Royal Navy.

After all, with 24/7 support, rapid response times, and the freedom to ask direct questions at any time, it will be no surprise that users will choose to interact with services like the Royal Navy AI Virtual Guide now and in the years to come". Ravi Lal. Founder. Voxly Digital

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Bristol Airport (UK) | Conversational AI Customer Service Chatbot
Bristol Airport (UK) | Conversational AI Customer Service Chatbot

Bristol Airport (BRS) is at the forefront of innovation in the UK transport sector, and saw the opportunity to leverage Generative Artificial Intelligence (AI) to re-shape the way they inteact with passengers.

“Customers to Bristol Airport historically have a lot of questions around areas like parking or security, especially when plans change”, said Richard Thomasson, Head of Customer Operations Bristol Airport. “An AI chatbot from Voxly Digtial is a great opportunity to make a difference - providing real-time answers and 24/7 information”.

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UK Royal Navy | Atlas Digital Avatar
UK Royal Navy | Atlas Digital Avatar

In the high-stakes world of recruitment, the first interaction is often the most critical. For the Royal Navy, finding the next generation of submariners presents a unique hurdle: how do you explain a life of stealth and the "silent service" to candidates in a way that feels personal, immediate, and authentic?

Learn how Voxly developed the new iteration of Royal Navy recruitment via the Atlas Digital Avatar.

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Diageo | Meet Elli, Diageo's 1st Generative AI Service (Globally!)
Diageo | Meet Elli, Diageo's 1st Generative AI Service (Globally!)

Having launched one of the first Branded Alexa skills in the UK with Voxly Digital in 2017, plus a range of chatbots, Diageo has a strong record of innovating new ways for consumers to interact.

In 2021, the Global Digital Innovation team used Voxly Digital to establish a longer-term strategy to help navigate the rapidly shifting landscape of Conversational AI. Building on that work, Diageo launched its first Generative AI consumer service in Nov 2023 via a Seedlip Conversational AI chatbot.

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Joe Wicks | The Body Coach
Joe Wicks | The Body Coach

The Body Coach for Amazon Alexa & Google Assistant contains seven x 15-minute high intensity workouts that help you get fit and burn fat. The workouts range from beginner to intermediate level and can be completed at home with no equipment. This skill has been optimised for screen-based Alexa devices like the Fire TV using APL.

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Solace Womans Aid | Charity AI Assistant
Solace Womans Aid | Charity AI Assistant

Freya is a web-based chatbot who can provide support and advice to those who need it 24/7 via the Solace website. She acts as an extension of Solace's support team. Depending on the time of day and location, Freya can put users in touch with the best services to contact and provide advice and tips if they're not ready to speak to someone.

https://www.solacewomensaid.org/get-help

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About Us

Voxly helps global brands scale their digital capabilities in Advertising, Commerce, and Customer Support with AI.

 

We offer Voxly Vision: An Agentic AI Co-Pilot that scans advertising creative to ensure compliance against complex brand rules and responsible marketing regulations. By replacing slow manual sign-offs with near-instant reporting, it helps protect brands from costly legal fines and reputational damage while accelerating speed-to-market. 

 

We also offer solutions for Conversational Marketing and Customer Service. Our clients include Diageo (multiple brands including Don Julio, Baileys, etc), The UK Royal Navy, and Bristol Airport in the UK. 

 

Led by Ravi Lal and Elliot Brock, we are based in Paddington, London, and our services span strategy, design, development, and in-life optimization. Voxly is ISO 27001 and Cyber Essentials certified.

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Bristol Airport (UK) | Conversational AI Customer Service Chatbot

Learn why Bristol Airport invested in Generative AI and how they became the first major UK airport to launch an AI chatbot for customer services.

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UK Royal Navy | Conversational AI Recruitment Assistant

“We believe that conversational AI is one of the key technologies powering and underpinning improvements for large organisations like the Royal Navy. After all, with 24/7 support, rapid response times, and the freedom to ask direct questions at any time, it will be no surprise that users will choose to interact with services like the Royal Navy AI Virtual Guide now and in the years to come". Ravi Lal. Founder. Voxly Digital.​

More Case Studies

Diageo AI Innovation

Government Services AI

Travel AI

Health & Fitness AI

Content & Digital AI

Consumer Brands AI

Beauty & Fashion AI

AI For Charities

Kids Family & Games AI

Insurance AI

Automotive AI

Alexa E-Commerce

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Diageo | Meet Elli, Diageo's 1st Generative AI Service (Globally!)

Having launched one of the first Branded Alexa skills in the UK with Voxly Digital in 2017, plus a range of chatbots, Diageo has a strong record of innovating new ways for consumers to interact. 

​

In 2021, the Global Digital Innovation team used Voxly Digital to establish a longer-term strategy to help navigate the rapidly shifting landscape of Conversational AI. Building on that work, Diageo launched its first Generative AI consumer service in Nov 2023 via a Seedlip Conversational AI chatbot.

​

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Joe Wicks | The Body Coach on Alexa 

The Body Coach for Amazon Alexa & Google Assistant contains seven x 15-minute high intensity workouts that help you get fit and burn fat.

 

The workouts range from beginner to intermediate level and can be completed at home with no equipment.

Easter Cookies
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Cadbury | Easter Hide & Find Voice Game

You hide them, they find them! Welcome to the most fun a family can have over Easter. This year's Easter Egg hunt just got more eggciting!

 

Adults hide the Eggs, and kids ask Alexa for hints! We built this service around the insight that 71% of voice-using families consider Alexa to be an entertainer - providing hands free fun that brings parents and kids together.

Wireless Speaker
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Send Me a Sample | Voice Marketing

Send Me a Sample is the largest Voice-Marketing platform in the world, and works with Consumer Goods brands like Coke, Diageo, and Unilever to acquire new customers via Voice.

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Brands that run campaigns on the platform see an average of 46% marketing opt-in to direct brand communications. 

Be One Step Ahead,
Communicate Smarter

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