BBC Match of the Day Voice Quiz

Bringing an Iconic UK sports brand to Voice

Match of the Day Magazine Voice App and Web Leaderboard

The Challenge

BBC Match of the Day Magazine is the best-selling football and sports magazine in the UK. Aimed at kids aged 6 - 12, the magazine comes out every week on a Tuesday and has an engaged readership. 

Immediate Media were looking to broaden the appeal of the brand and bring the magic of the Match of the Day brand to life across the country. Critically, they wanted a new way for kids and fans to engage with Match of the Day Magazine content, beyond the magazine and keep their readership engaged throughout the week.

Hero Banner on the Amazon UK Skills Store
Watch our case study on how we built a voice quiz for Immediate Media and BBC Match of the Day Magazine on Amazon Alexa and Google Assistant.

The Insights

  • 70% of UK voice-using families see their voice-assistants as an entertainer. 50% see the as another member of the family (Voxly Insights, 2020).
  • 2 in 3 families actively use their voice-assistant together (Voxly Insights, 2020).
  • Games and Trivia are a hugely popular use case in the voice eco-system and some of the most popular content that makes up the MOTD magazine.
  • MOTD Magazine was already running quizzes in the magazine - giving us the opportunity to build on existing content.
Voice Quiz optimised for Echo Show and screen-based Google Home devices

The Solution

Working with the team at BBC Match of the Day magazine, we created the ultimate trivia game for football fans. The voice quiz for Amazon Alexa & Google Assistant consists of five questions - with a new set released every Tuesday (the same day the magazine hits the shelves!). You can play the game at two levels: in the easier Sunday League or in a more challenging Pro League. With every correct answer, score points for your favourite club and check the live voice league table online to see how your favourite team is doing.

Optimised for screen-based devices, the experience uses animation and dynamic displays to show weekly questions and the user's results. Real voice-over audio and sound effects also create a rich experience for voice-only users.

A full-stack bespoke CMS was developed that allows the MOTD team to enter questions every week - and to phonetically spell player names that Alexa and Google Assistant may find hard to pronounce correctly.  

Voice Experience was cross-promoted in the magazine itself, social channels, partner and Amazon marketing

The Results

  • 4.7 out of 5 stars.
  • Over 300 reviews in the first 2 weeks of launch and almost 900 reviews and counting.
  • The Voice Experience has become a core part of the content strategy for the brand, with further features and routes to monetisation being developed to expand the service.
Check the Voice Quiz Game on Amazon Alexa or Google Assistant.
Match of the Day Magazine Voice App and Web Leaderboard

The Challenge

BBC Match of the Day Magazine is the best-selling football and sports magazine in the UK. Aimed at kids aged 6 - 12, the magazine comes out every week on a Tuesday and has an engaged readership. 

Immediate Media were looking to broaden the appeal of the brand and bring the magic of the Match of the Day brand to life across the country. Critically, they wanted a new way for kids and fans to engage with Match of the Day Magazine content, beyond the magazine and keep their readership engaged throughout the week.

Hero Banner on the Amazon UK Skills Store
Watch our case study on how we built a voice quiz for Immediate Media and BBC Match of the Day Magazine on Amazon Alexa and Google Assistant.

The Insights

  • 70% of UK voice-using families see their voice-assistants as an entertainer. 50% see the as another member of the family (Voxly Insights, 2020).
  • 2 in 3 families actively use their voice-assistant together (Voxly Insights, 2020).
  • Games and Trivia are a hugely popular use case in the voice eco-system and some of the most popular content that makes up the MOTD magazine.
  • MOTD Magazine was already running quizzes in the magazine - giving us the opportunity to build on existing content.
Voice Quiz optimised for Echo Show and screen-based Google Home devices

The Solution

Working with the team at BBC Match of the Day magazine, we created the ultimate trivia game for football fans. The voice quiz for Amazon Alexa & Google Assistant consists of five questions - with a new set released every Tuesday (the same day the magazine hits the shelves!). You can play the game at two levels: in the easier Sunday League or in a more challenging Pro League. With every correct answer, score points for your favourite club and check the live voice league table online to see how your favourite team is doing.

Optimised for screen-based devices, the experience uses animation and dynamic displays to show weekly questions and the user's results. Real voice-over audio and sound effects also create a rich experience for voice-only users.

A full-stack bespoke CMS was developed that allows the MOTD team to enter questions every week - and to phonetically spell player names that Alexa and Google Assistant may find hard to pronounce correctly.  

Voice Experience was cross-promoted in the magazine itself, social channels, partner and Amazon marketing

The Results

  • 4.7 out of 5 stars.
  • Over 300 reviews in the first 2 weeks of launch and almost 900 reviews and counting.
  • The Voice Experience has become a core part of the content strategy for the brand, with further features and routes to monetisation being developed to expand the service.
Check the Voice Quiz Game on Amazon Alexa or Google Assistant.

Who are Voxly Digital?

Voxly Digital is Europe's leading voice agency. We connect brands & consumers through Conversational AI. Our mission is to help brands formulate a market-winning strategy and develop the world's best conversational experiences. We're experts in strategy, design and development for voice and chat platforms like WhatsApp, Amazon Alexa, Google Assistant, Webchat, and more.

Our clients include dozens of global brands like Unilever, COTY, Diageo, BMW, BBC Match of the Day Magazine, Joe Wicks, Public Health England, Sony Pictures, Rogers Communications / The National Hockey League, and many others.  

Visit us at voxlydigital.com or linkedin.com/company/voxly-digital/

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