BBC Match of the Day Voice Quiz

Bringing an Iconic UK sports brand to Voice

The Challenge

BBC Match of the Day Magazine is the best-selling football and sports magazine in the UK. Aimed at kids aged 6 - 12, the magazine comes out every week on a Tuesday and has an engaged readership. 

Immediate Media were looking to broaden the appeal of the brand and bring the magic of the Match of the Day brand to life across the country. Critically, they wanted a new way for kids and fans to engage with Match of the Day Magazine content, beyond the magazine and keep their readership engaged throughout the week.

Hero Banner on the Amazon UK Skills Store
Watch our case study on how we built a voice quiz for Immediate Media and BBC Match of the Day Magazine on Amazon Alexa and Google Assistant.

The Insights

  • 70% of UK families that use Voice see their assistant as an entertainer. (Voxly Insights, 2020).
  • And 50% see the as another member of the family.
  • 2 in 3 families use their voice-assistant together (Voxly Insights, 2020).
  • Games & trivia are a hugely popular in the voice eco-system.
  • MOTD Magazine already ran quizzes in the magazine - giving us the opportunity to build on existing content.

The Solution

Working with the team at BBC Match of the Day magazine, we created the ultimate trivia game for football fans. The voice quiz for Amazon Alexa & Google Assistant consists of five questions - with a new set released every Tuesday (the same day the magazine hits the shelves!). You can play the game at two levels: in the easier Sunday League or in a more challenging Pro League. With every correct answer, score points for your favourite club.

Check out the leaderboard

Optimised for screen-based devices, the experience uses animation and dynamic displays to show weekly questions and the user's results. Real voice-over audio and sound effects also create a rich experience for voice-only users.

A full-stack bespoke CMS was developed that allows the MOTD team to enter questions every week - and to phonetically spell player names that Alexa and Google Assistant may find hard to pronounce correctly.  

MOTD for Voice was promoted in the magazine, on social, and through Amazon marketing.

The Results

  • 4.7 out of 5 stars.
  • Over 200 reviews in the first 2 weeks of launch. Over 1000 total reviews and counting.
  • The Voice Experience has become a core part of the content strategy for the brand, with further features and routes to monetisation being developed to expand the service.
Play on Amazon Alexa or Google Assistant.

The Challenge

BBC Match of the Day Magazine is the best-selling football and sports magazine in the UK. Aimed at kids aged 6 - 12, the magazine comes out every week on a Tuesday and has an engaged readership. 

Immediate Media were looking to broaden the appeal of the brand and bring the magic of the Match of the Day brand to life across the country. Critically, they wanted a new way for kids and fans to engage with Match of the Day Magazine content, beyond the magazine and keep their readership engaged throughout the week.

Hero Banner on the Amazon UK Skills Store
Watch our case study on how we built a voice quiz for Immediate Media and BBC Match of the Day Magazine on Amazon Alexa and Google Assistant.

The Insights

  • 70% of UK families that use Voice see their assistant as an entertainer. (Voxly Insights, 2020).
  • And 50% see the as another member of the family.
  • 2 in 3 families use their voice-assistant together (Voxly Insights, 2020).
  • Games & trivia are a hugely popular in the voice eco-system.
  • MOTD Magazine already ran quizzes in the magazine - giving us the opportunity to build on existing content.

The Solution

Working with the team at BBC Match of the Day magazine, we created the ultimate trivia game for football fans. The voice quiz for Amazon Alexa & Google Assistant consists of five questions - with a new set released every Tuesday (the same day the magazine hits the shelves!). You can play the game at two levels: in the easier Sunday League or in a more challenging Pro League. With every correct answer, score points for your favourite club.

Check out the leaderboard

Optimised for screen-based devices, the experience uses animation and dynamic displays to show weekly questions and the user's results. Real voice-over audio and sound effects also create a rich experience for voice-only users.

A full-stack bespoke CMS was developed that allows the MOTD team to enter questions every week - and to phonetically spell player names that Alexa and Google Assistant may find hard to pronounce correctly.  

MOTD for Voice was promoted in the magazine, on social, and through Amazon marketing.

The Results

  • 4.7 out of 5 stars.
  • Over 200 reviews in the first 2 weeks of launch. Over 1000 total reviews and counting.
  • The Voice Experience has become a core part of the content strategy for the brand, with further features and routes to monetisation being developed to expand the service.
Play on Amazon Alexa or Google Assistant.

Who is Voxly Digital?

We connect Brands & Consumers through Conversational AI & Synthetic media.

Stuff changes fast! Over the last 12-24 months NFTs, the Metaverse, Discord, (and crazy Blockchain) continue to make headlines and generate actual consumer interest. What’s our role in all this?

Well … we believe Conversational AI is the most human tech ever invented, and that it will play a pivotal role in relationships between people and the digital world. Our mission is to combine Conversational AI with the latest Digital & Synthetic Media to bring never before seen Conversational Experiences to life.

We are a high-end tech agency that build experiences and apps across advanced conversational interfaces like Digital Avatars, Immersive Metaverse Characters, Voice Assistant’s (Alexa, Google), and good ol Chatbots.

We started out primarily as a Voice Agency, and continue to do lots of work on Alexa and Google Assistant. For example, we run the world’s largest Voice Marketing platform for our retained client Send Me a Sample (check them out people …), plus we have done projects for Joe Wicks (The Body Coach), Acamar Bing, The National Hockey League via Rogers Communications, Spider Man Into the Spider-Verse, the NHS, O2, Penguin Random House, Unilever, Coty, Diageo, Yoplait, Vitality Insurance and loads of other mega brands.

Visit us at voxlydigital.com or linkedin.com/company/voxly-digital/

Have a project in mind? Schedule a 30 minute discovery call and I will at the very least give you some great advice.

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