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Voxly

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Voxly helps global brands scale their digital capabilities in Advertising, Commerce, and Customer Support with AI.

We offer Voxly Vision: An AI Co-Pilot that scans advertising creative to ensure compliance against complex brand rules and responsible marketing regulations. By replacing slow manual sign-offs with near-instant reporting, it helps protect brands from costly legal fines and reputational damage while accelerating speed-to-market.

We also offer AI based solutions for Conversational Marketing and Customer Service. Our clients include Diageo (multiple brands including Don Julio, Baileys, etc), the UK Royal Navy, and Bristol Airport in the UK.

Led by Ravi Lal and Elliot Brock, we are based in Paddington, London, and our services span strategy, design, development, and in-life optimization.

Voxly is a trading name owned by Dolphin Haley LTD, and we hold both ISO 27001 and Cyber Essentials certifications.

BBC Match of the Day Voice Quiz

  • Aug 31, 2022
  • 2 min read

Updated: Mar 18



The Challenge


BBC Match of the Day Magazine is the best-selling football and sports magazine in the UK. Aimed at kids aged 6 - 12, the magazine comes out every week on a Tuesday and has an engaged readership. 


Immediate Media were looking to broaden the appeal of the brand and bring the magic of the Match of the Day brand to life across the country. Critically, they wanted a new way for kids and fans to engage with Match of the Day Magazine content, beyond the magazine and keep their readership engaged throughout the week.


Hero Banner on the Amazon UK Skills Store
Hero Banner on the Amazon UK Skills Store

Watch our case study on how we built a voice quiz for Immediate Media and BBC Match of the Day Magazine on Amazon Alexa and Google Assistant.


The Insights


  • 70% of UK families that use Voice see their assistant as an entertainer. (Voxly Insights, 2020).‍

  • And 50% see the as another member of the family. ‍

  • 2 in 3 families use their voice-assistant together (Voxly Insights, 2020).‍

  • Games & trivia are a hugely popular in the voice eco-system. ‍

  • MOTD Magazine already ran quizzes in the magazine - giving us the opportunity to build on existing content.



‍‍The Solution


Working with the team at BBC Match of the Day magazine, we created the ultimate trivia game for football fans. The voice quiz for Amazon Alexa & Google Assistant consists of five questions - with a new set released every Tuesday (the same day the magazine hits the shelves!). You can play the game at two levels: in the easier Sunday League or in a more challenging Pro League. With every correct answer, score points for your favourite club.


Optimised for screen-based devices, the experience uses animation and dynamic displays to show weekly questions and the user's results. Real voice-over audio and sound effects also create a rich experience for voice-only users.


A full-stack bespoke CMS was developed that allows the MOTD team to enter questions every week - and to phonetically spell player names that Alexa and Google Assistant may find hard to pronounce correctly.  


MOTD for Voice was promoted in the magazine, on social, and through Amazon marketing.
MOTD for Voice was promoted in the magazine, on social, and through Amazon marketing.

The Results


  • ‍4.7 out of 5 stars.

  • Over 200 reviews in the first 2 weeks of launch. Over 1000 total reviews and counting.

  • The Voice Experience has become a core part of the content strategy for the brand, with further features and routes to monetisation being developed to expand the service.


 
 
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