The Challenge
The Start4Life programme (part of Public Health England) aims to support people in their journey into parenthood. One of their major focus areas for them is supporting new mums in the first few weeks of parenthood getting to grips with breastfeeding. There is also a lot of overwhelming, conflicting and not always judgement-free advice available on the internet. The Start4Life team wanted to find a new way of reaching young parents and provide their trusted advice support in a more user-led way.
The Insights
The Solution
Part One: Voice App Development
Working closely with Mindshare, we designed and developed Breastfeeding Friend; the NHS’s first publicly available voice experience aimed at supporting new mums learning the new skill of breastfeeding. The service delivers advice, quick tips, timers, surveys and a feeding log feature. All content is delivered in the soothing recorded voice of BFF and was extensively tested with Mumsnet users.
Part Two: Strategic Service Review
After the service had been live in the market for over a year, we conducted a wholesale strategic review of the service.
This pulled together:
We developed a medium and long-term roadmap for optimisation and a re-alignment of the service to better meet the end-users needs and Public Health England’s wider objectives for the programme
A detailed roadmap was developed along with a robust system of strategic review and monitoring put in place to ensure success in the long-term.
More Information HERE
The Challenge
The Start4Life programme (part of Public Health England) aims to support people in their journey into parenthood. One of their major focus areas for them is supporting new mums in the first few weeks of parenthood getting to grips with breastfeeding. There is also a lot of overwhelming, conflicting and not always judgement-free advice available on the internet. The Start4Life team wanted to find a new way of reaching young parents and provide their trusted advice support in a more user-led way.
The Insights
The Solution
Part One: Voice App Development
Working closely with Mindshare, we designed and developed Breastfeeding Friend; the NHS’s first publicly available voice experience aimed at supporting new mums learning the new skill of breastfeeding. The service delivers advice, quick tips, timers, surveys and a feeding log feature. All content is delivered in the soothing recorded voice of BFF and was extensively tested with Mumsnet users.
Part Two: Strategic Service Review
After the service had been live in the market for over a year, we conducted a wholesale strategic review of the service.
This pulled together:
We developed a medium and long-term roadmap for optimisation and a re-alignment of the service to better meet the end-users needs and Public Health England’s wider objectives for the programme
A detailed roadmap was developed along with a robust system of strategic review and monitoring put in place to ensure success in the long-term.
More Information HERE
Have a project in mind? Schedule a 30 minute discovery call and I will at the very least give you some great advice.