Alexa, will Coronavirus hurt my baby?” How to build a free-search voice algorithm.

Ravi Lal
May 25, 2022
June 30, 2020

Want to use voice to streamline customer service or deliver key information and FAQs? You will not be alone! There are two key design options to choose from:

  1. Guided FAQs - Offering users categories and topics to select from, which triggers broad but useful general answers. Try “Alexa, open Go Ultra Low” for an example.
  2. Free-Search FAQ - Offering users the ability to ‘ask’ anything via voice and hear a response.

The second approach requires the development of a bespoke voice-search engine, which is what we built to support expectant mothers on behalf of Tommy’s, in partnership with Mindshare UK. Tommy’s is a national charity that works to make pregnancy safer for all. They fund pioneering medical research to discover the causes of baby loss and help women at every stage of their pregnancy journeys, supporting them and their partners with expert information and care.

Rozzi Meredith, our Head of Innovation Strategy joined the VOICE Global summit in June 2020 to present our work with Tommy’s Midwife and discuss the insights and learnings from the project.

Direct link on YouTube:

Key Learnings:

  • Use a layered approach with utterances, tags, and categories.
  • Test and optimize over time.
  • Work hard to preserve your Brand Magic.
  • Give yourself flexibility for the future
  • Live CMS for agile approach to content
  • Make plans to integrate into the brand ecosystem & messaging calendar. Relevancy & timings are key for launch.  

Try out Tommy’s Midwife yourself.  Just say “Alexa, open Tommy’s Midwife” or “Hey Google, talk to Tommy’s Midwife”.

Alexa Link:

Google Action Link:

Who is Voxly Digital?

We connect Brands & Consumers through Conversational AI & Synthetic media.

Stuff changes fast! Over the last 12-24 months NFTs, the Metaverse, Discord, (and crazy Blockchain) continue to make headlines and generate actual consumer interest. What’s our role in all this?

Well … we believe Conversational AI is the most human tech ever invented, and that it will play a pivotal role in relationships between people and the digital world. Our mission is to combine Conversational AI with the latest Digital & Synthetic Media to bring never before seen Conversational Experiences to life.

We are a high-end tech agency that build experiences and apps across advanced conversational interfaces like Digital Avatars, Immersive Metaverse Characters, Voice Assistant’s (Alexa, Google), and good ol Chatbots.

We started out primarily as a Voice Agency, and continue to do lots of work on Alexa and Google Assistant. For example, we run the world’s largest Voice Marketing platform for our retained client Send Me a Sample (check them out people …), plus we have done projects for Joe Wicks (The Body Coach), Acamar Bing, The National Hockey League via Rogers Communications, Spider Man Into the Spider-Verse, the NHS, O2, Penguin Random House, Unilever, Coty, Diageo, Yoplait, Vitality Insurance and loads of other mega brands.

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Have a project in mind? Schedule a 30 minute discovery call and I will at the very least give you some great advice.

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