top of page
Voxly Digital.jpg

Voxly

About Voxly
Coding With Headphones

Voxly helps global brands scale their digital capabilities in Advertising, Commerce, and Customer Support with AI.

We offer Voxly Vision: An Agentic AI Co-Pilot that scans advertising creative to ensure compliance against complex brand rules and responsible marketing regulations. By replacing slow manual sign-offs with near-instant reporting, it helps protect brands from costly legal fines and reputational damage while accelerating speed-to-market.

We also offer AI based solutions for Conversational Marketing and Customer Service. Our clients include Diageo (multiple brands including Don Julio, Baileys, etc), the UK Royal Navy, and Bristol Airport in the UK.

Led by Ravi Lal and Elliot Brock, we are based in Paddington, London, and our services span strategy, design, development, and in-life optimization.

Voxly is a trading name owned by Dolphin Haley LTD, and we hold both ISO 27001 and Cyber Essentials certifications.

Defining the Role of Voice for Unilever Haircare

  • May 31, 2023
  • 1 min read

Updated: Sep 22, 2024


The Challenge


Like many brands, Unilever has been experimenting with Conversational AI in the form of chatbots for some years now. Working with their partners (including Voxly Digital) they have a global programme of chat-led services for the haircare category. However, the value and business case for voice in this space was less clear. They were looking to understand best practice approaches and establish the strategic role of voice for haircare shoppers. 


The Solution


As a voice partner for Unilever, we worked with the Global Haircare team to define their strategy for voice-technology across their different markets and broad brand portfolio. 

Having extended their All Things Hair service to Amazon Alexa and Google Assistant as a test and learn, we took a step back to look more broadly at the voice market and the opportunities that existed for Unilever.  


The project pulled together:


  • User surveys and research

  • Competitor reviews

  • Platform and beta explorations

  • Marketing and wider Unilever ecosystem considerations

  • Other partners and stakeholder collaboration

  • Prototype development


The strategic work resulted in a 4 x stage strategy to maximise visibility and accessibility, whilst driving differentiation across their haircare brand portfolio.


 
 
 

Comments

Commenting on this post isn't available anymore. Contact the site owner for more info.
bottom of page