The UK Voice-Assistant Market: 5 Insights You Need to Know

Rozzi Meredith
May 25, 2022
March 10, 2021

The State of UK Voice Q1 2021 (download) is the second of our Voxly Digital Insights Report series; which takes an in-depth look at our original UK-consumer research into voice habits.

Top take-aways:

1. Voice is no longer a sparkly novelty:

Awareness and understanding of the technology has been rising rapidly in the UK. At the start of 2021, 7 in 10 of the UK public had used a voice-assistant in the last month.

2. Voice-assistants play a daily role in household life

Amongst UK voice-users, 85% use the technology at least weekly and almost half use it daily. Frequency of use has been increasing. In fact, over half of voice-users said they use voice more now than when they first bought it and the same number admitted that they now ‘rely’ on their voice-assistants.

3. Smart-phones are the main way people access voice-assistants

76% of the UK had used a voice-assistant via a smartphone in the first month of 2021. Smart-speaker usage wasn’t far behind though, with 63% having used one recently.

4. Smart-speaker owners are more engaged users with higher frequency habits

Amongst UK smart-speaker users, 63% use their voice-assistant at least daily whilst only 34% of smart-phone users use voice on their devices daily.

5. Voice Search and music are the biggest reasons to use a voice-assistant

71% of UK voice-users use it to search for general questions at least weekly. 1 in 2 use voice-activated devices daily to listen to music and 1 in 3 for radio.

You can download the full report here:

Who is Voxly Digital?

We connect Brands & Consumers through Conversational AI & Synthetic media.

Stuff changes fast! Over the last 12-24 months NFTs, the Metaverse, Discord, (and crazy Blockchain) continue to make headlines and generate actual consumer interest. What’s our role in all this?

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We are a high-end tech agency that build experiences and apps across advanced conversational interfaces like Digital Avatars, Immersive Metaverse Characters, Voice Assistant’s (Alexa, Google), and good ol Chatbots.

We started out primarily as a Voice Agency, and continue to do lots of work on Alexa and Google Assistant. For example, we run the world’s largest Voice Marketing platform for our retained client Send Me a Sample (check them out people …), plus we have done projects for Joe Wicks (The Body Coach), Acamar Bing, The National Hockey League via Rogers Communications, Spider Man Into the Spider-Verse, the NHS, O2, Penguin Random House, Unilever, Coty, Diageo, Yoplait, Vitality Insurance and loads of other mega brands.

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