The UK Voice-Assistant Market: 5 Insights You Need to Know

Rozzi Meredith
|
Nov 27, 2023
March 10, 2021

The State of UK Voice Q1 2021 (download) is the second of our Voxly Digital Insights Report series; which takes an in-depth look at our original UK-consumer research into voice habits.

Top take-aways:

1. Voice is no longer a sparkly novelty:

Awareness and understanding of the technology has been rising rapidly in the UK. At the start of 2021, 7 in 10 of the UK public had used a voice-assistant in the last month.


2. Voice-assistants play a daily role in household life

Amongst UK voice-users, 85% use the technology at least weekly and almost half use it daily. Frequency of use has been increasing. In fact, over half of voice-users said they use voice more now than when they first bought it and the same number admitted that they now ‘rely’ on their voice-assistants.


3. Smart-phones are the main way people access voice-assistants

76% of the UK had used a voice-assistant via a smartphone in the first month of 2021. Smart-speaker usage wasn’t far behind though, with 63% having used one recently.


4. Smart-speaker owners are more engaged users with higher frequency habits

Amongst UK smart-speaker users, 63% use their voice-assistant at least daily whilst only 34% of smart-phone users use voice on their devices daily.

5. Voice Search and music are the biggest reasons to use a voice-assistant

71% of UK voice-users use it to search for general questions at least weekly. 1 in 2 use voice-activated devices daily to listen to music and 1 in 3 for radio.


You can download the full report here: https://www.voxlydigital.com/voice-stats

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