Using a Voice Assistant is no longer a novelty. At the start of 2021, 7 in 10 of the UK public used Amazon Alexa, Google Assistant or Siri.
From roughly 2018 to 2021 Voxly Digital focused on building Voice Apps for Amazon Alexa and Google Assistant, and we became one of the Top 3 UK based agencies doing this work.
This blog post highlights work from that time and showcases how we approach strategy and execution around cutting edge tech like Amazon Alexa
**Top take-aways: **
1. Voice is no longer a sparkly novelty:
Awareness and understanding of the technology has been rising rapidly in the UK. At the start of 2021, 7 in 10 of the UK public had used a voice-assistant in the last month.
2. Voice-assistants play a daily role in household life
Amongst UK voice-users, 85% use the technology at least weekly and almost half use it daily. Frequency of use has been increasing. In fact, over half of voice-users said they use voice more now than when they first bought it and the same number admitted that they now ‘rely’ on their voice-assistants.
3. Smart-phones are the main way people access voice-assistants
76% of the UK had used a voice-assistant via a smartphone in the first month of 2021. Smart-speaker usage wasn’t far behind though, with 63% having used one recently.
4. Smart-speaker owners are more engaged users with higher frequency habits
Amongst UK smart-speaker users, 63% use their voice-assistant at least daily whilst only 34% of smart-phone users use voice on their devices daily.
5. Voice Search and music are the biggest reasons to use a voice-assistant
71% of UK voice-users use it to search for general questions at least weekly. 1 in 2 use voice-activated devices daily to listen to music and 1 in 3 for radio.
