Did you know that the average consumer attention span is now just 8 seconds?
From roughly 2018 to 2021 Voxly Digital focused on building Voice Apps for Amazon Alexa and Google Assistant, and we became one of the Top 3 UK based agencies doing this work.
This blog post highlights work from that time and showcases how we approach strategy and execution around cutting edge tech like Amazon Alexa.
We live in a see-it-want-it-now culture, where consumers want instant gratification and the slightest bump in a customer journey can cause big drop off.
We’re also getting more conscious about the data we chose to give away. Building an engaged base of customers needs new solutions that cut through the digital clutter and connects with your audience.
That’s why we developed Conversational Direct Response Advertising
Quickly and easily capture and convert customers through conversational channels like Facebook Messenger, Amazon Alexa & Google Assistant. We build conversational experiences to activate brand campaigns. Add a voice or chat call-to-action to your next campaign and drive better engagement opt-ins and redemptions.
How it works:
- Brands add a conversational call-to-action in their campaign creative.
- Users can chat to the brand via Facebook or Instagram Messenger; or ‘talk’ to the brand via Amazon Alexa or Google Assistant.
- The interaction then delivers branded content, and captures user details and marketing-opt-in.
Watch our demo video here (this is not a live project):
https://www.dropbox.com/s/y4fgw3osp1u3i4x/CDR_Very_Explainer.mov?dl=0
